Mercedes Benz

BBDO— Role: Layout Art Design

I have had a wonderful experience working at BBDO Beijing to create social media content for Mercedes Benz. I worked as a team, the goal was to explore the strategies of social advertisement through social media such as Tik-Tok, The Red, and Weibo. I provided ideas, visualized concepts, made posters, and edited video footage for the clips. During that time I successfully adapted clients' designs to the platforms, and one of the most popular videos gained 3.2w likes.

Projects:

• #Guarding the world within one's heart

• #Have A Benz Day

• #2021 Guangzhou International Auto Show

• #EQ

  Concept: Integrating local Guangzhou Auto Show features, we infuse Cantonese elements to give viewers a distinct impression.